Content marketing – create some content and market it. Sounds easy enough, let’s do it. But is it really? Businesses are often sucked in by the latest industry buzz and newest strategies and obviously want to try them for their own business. But without a proper plan, your online content creation can fall flat.
What Is Content Marketing?
The digital media space today in Australia and worldwide is all about content. Content marketing involves creating useful, informative, entertaining or interesting content that is relevant to your target audience. The idea is to give it away for free and build a brand reputation.
Red Bull is a fantastic example of how to do content marketing right. The company has gone from a simple energy drink to a brand that’s synonymous with extreme sports, adrenaline pumping activity and turbo charged stunts. Red Bull uses its content to build up a brand equity that screams ‘energy.’ So the next time you need an energy hit, you will probably go out and buy a Red Bull as opposed to any other energy drink.
Content Marketing Tips for Businesses
Content marketing should be a crucial part of your digital marketing strategy. Not all of us can be Red Bull, but in your own niche, your business can make a name for itself with the help of great, well-planned online content creation and social media marketing.
- Create Great Content
You don’t have to create massive amounts of content; you just have to create the right content that will be useful and engaging to your customers. It will get your brand out there and hopefully turn a potential customer into a lead.Great content can be as simple as creating a weekly blog post on a topic that could be of use to your customers.
Create quality, informative content that your customers will not only find useful but also be likely to share with their friends and colleagues. The great thing about social media is that it’s free – and when happy customers share their experiences with your company, that’s free WOM marketing that simply can’t be beat. - Distribute Your Content
Online content creation is only half the battle won. Getting it out there, getting it noticed and consumed is another challenge. Effective social media marketing goes a long way toward effective content distribution. But for your content to reach a wider audience, beyond your Facebook fans and Twitter followers you need to extend your reach. Partner with industry specialists, thought leaders in your niche, social media influencers, bloggers and anyone who will be a useful voice for your brand. - Create Trust & Authority
Content marketing isn’t going to bring you success overnight. If you’ve already got a recognised brand, it’s going to be easier; but for people to trust your content, you need to continue producing quality and authoritative content, and getting it published on credible industry sites that customers know and frequent. Gain the trust of your audience with smart blogging, website copywriting and social media marketing and people will start to consume and share your content eventually.
The professional social media consultants at Melbourne based Design Junction can help you understand content marketing and social media management, and how to make the best use of it for your business. Contact the team at Design Junction to start planning your content marketing strategy today.
